Decision Intelligence
We enable smarter business decisions by combining domain expertise and informantion from data into actionable insights.
Working with data has increasingly become a business-driven activity rather than purely an IT responsibility. Where traditional BI often focused on reporting and systems, organizations today are moving toward an outcome-driven approach, where data initiatives are closely aligned with business goals and tangible results. I wrote about this shift from traditional BI to outcome-driven BI […]
Everybody knows the saying: let the data speak for itself. But in reality, data only becomes valuable when it’s interpreted through the lens of business context. Without context, data is just numbers. Business Intelligence is very useful in showing data about your daily operations and KPIs, but BI isn’t about simply storing and exploring data. […]
At Chain Analytics, we help customers make better decisions by turning data into actionable insights. To get there, we transform data into information and with the knowledge of domain experts, decisions can be made that lead to meaningful business outcomes. This process is often visualized through the BI pyramid: Next we can adapt a theory we’ve all learned in business […]